As the end of the financial year comes to a close, we’ve been turning our minds to assets.
Specifically, intellectual property assets.
IP is the intangible fabric upon which businesses thrive. It’s the brand elements our businesses become known by, the unique elements that distinguish our products from those of the competition, and the confidential information that subsists in our systems and data.
Yet, many business owners fail to recognise the extent to which IP underpins the value of their business, its various forms and commercial power. Every business is unique and therefore holds and creates its own unique IP.
This EOFY, we want to help you identify the valuable IP that exists within your business.
To assist you to leverage your business’s IP assets, we are offering a complimentary EOFY IP Audit to all businesses in our network. Our IP Audit includes:
- An assessment of your business and brand, product offerings, industry, size and scale, in order to highlight the various forms of IP upon which you’re trading;
- An indication of your current IP protection strategy, whether it’s fit-for-purpose, including strengths, weaknesses and any associated risks, on both a local & international level;
- An outline of the various commercialisation tools that could be employed to best leverage your business’s IP assets, including protection and maintenance strategies, as well as licensing opportunities;
- An indication on whether your current IP strategy (if one exists) is aligned to take your business where you want it to go in future.
We want to help foster your commercial growth and hear about your business objectives locally and internationally.
To take advantage of Marquette’s IP offer this EOFY, please reach out today.
